Privacy Policy
Revised November 1, 2018
About this Privacy Policy
This Privacy Policy (“Policy”) applies to websites owned by Scale It Digital Marketing LLC, DBA Scale It, hereinafter referred to as Scale It. Scale It websites include: scaleit.digital, abtestingsummit.com, and subdomains of either of those domains such as 2018.abtestingsummit.com (our "Websites"). Please read our Privacy Policy carefully before using our Websites.
Scale It is a digital analytics and website optimization consultancy. In the course of running business, Scale It uses websites that collect both personally identifiable information and non-personally identifiable information. We respect the privacy of website visitors and are committed to data privacy and security, including the General Data Protection Regulations (GDPR), which apply to website traffic from the the European Economic Area. When you use our Websites, you trust us with your information. This Policy is meant to help you understand what data we collect, why we collect it, and what we do with it (how we store and process the data).
By accessing any of our Websites, you agree to be bound by this Policy. If you do not agree to the terms of this Policy, please do not use our Websites. Each time you use one of our Websites, the current version of the Privacy Policy will apply. Accordingly, when you use one of our Websites, you should check the date of this Policy (which appears at the top of the Policy) and review any changes since the last version.
1. Types of information we collect
We collect information via our Websites in the following ways: Information you give us, and Information we get from your use of our Websites.
Information you give us
When you submit a form such as a contact form or a form to register for an event, we’ll ask for information such as your name, email, and/or telephone number. This type of data is known as personally identifiable information.
Information we get from your use of our websites
As is true of most web sites, we automatically collect statistics and other information about the online activities of our visitors on an aggregated basis. For example, we track the number of people who view each page, the order in which pages are viewed, browser type, operating system, date/time stamp, clickstream data, and other information to learn which web pages are the most popular and to refine our design and marketing efforts. This type of data is is known as non-personally identifiable information, which is information that is not directly tied to a specific user.
If you have submitted a form on one of our Websites, such as a contact form or an event registration or login form, web pages you view may be associated with the credentials you provided on the form within the platform that the form was submitted to (usually ActiveCampaign, which is our email marketing tool, or Clickfunnels, which we use for virtual summit events). This tracking allows our marketing efforts to utilize segments and send targeted campaigns.
2. Where we collect information from you
Web forms
When you submit a web form on Scale It Websites, you provide us with your information. For example, this may be a contact form on scaleit.digital or an event registration form on abtestingsummit.com.
Visiting a conference web page
When you visit a web page that is part of one of our online conferences, we request the credentials you used during registration to login to the conference. For example, this may be an event login form on abtestingsummit.com.
Browsing and log files
An IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers and ad servers to identify your computer. Like many other Web sites, Scale It Websites make use of log files. The information inside the log files includes internet protocol ( IP ) addresses, type of browser, Internet Service Provider ( ISP ), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable.
Cookies, DOM storage, and web beacons
Cookies and DOM storage
We may also use “cookies” or “DOM storage” and your personal information to enhance your experience on our Websites and to provide you with personalized content.
A cookie is a small data file placed on your computer’s hard drive that contains information that allows us to track your activity on one of our Websites.
DOM storage is similar to cookies, but allows storage of data in a web browser rather than on your computer’s hard drive. DOM Storage is also referred to as: HTML5 Storage or Local Storage.
Types of Cookies We Use:
| Cookie Type | Description |
| Marketing |
Marketing - Advertising:
Marketing - Remarketing:
Marketing - Other: |
| Analytics |
We use Google Analytics to collect aggregate web analytics such as site visits, page views, etc. Only non-personally identifiable information is collected; data is reported in aggregate within Google Analytics. |
| Essential |
Essential cookies are cookies that make the website usable by enabling basic functions like access to secure areas of the website. Our website cannot function properly without these cookies. |
| Social |
Our Websites may choose to use social media icons (such as Twitter) and embedded videos (such as from YouTube). When you click on a social media icon or watch video content, you are using a third party website and we are not responsible for that website’s cookies. You will need to review the cookie/privacy policy of the relevant website. |
Web beacons
Web beacons, also known as tracking pixels, are invisible images as small as a 1x1 pixel in size that are embedded in web pages. They are used to unobtrusively allow checking that a user has accessed some content. When implemented using JavaScript, web beacons may be called JavaScript tags. Scale It Websites make use of web beacons to implement web analytics tracking and reporting of non-personally identifiable information and to build digital marketing remarketing audiences.
Affiliate Links
We may participate in affiliate marketing, which includes links on our Websites that identify you navigated to an affiliate partner’s site by clicking a link on one of our Websites. We may request tracking devices to be enabled by affiliate program providers on our behalf so that we are able to identify the effectiveness of affiliate marketing programs.
Specific Third Party Tools We Use That May Collect, Receive, or Use Personal Data
| Third Party | Data Usage Purpose |
|
Remarketing audience, advertising |
|
|
Remarketing audience, advertising |
|
|
Remarketing audience, advertising |
|
| Google Ads / Doubleclick |
Remarketing audience, advertising |
| Google Sheets |
Aggregate collection and reporting of web analytics data. Temporarily may contain personally identifiable data for the purpose of segmentation and email list creation. |
| Google Analytics |
Aggregate collection and reporting of web analytics data. |
| ActiveCampaign |
Email collection, online conference registration, campaign personalization |
| Clickfunnels |
Email collection, online conference registration, campaign personalization |
3. How you can delete information we collect from you
Removal of email contact info
To be removed from any email list that you have subscribed to via a web form, simply use the “unsubscribe” link at the bottom of any of our emails that you receive.
Removal of cookies and DOM storage
You may remove cookies and delete data from local storage by following instructions for your web browser. Below are a few helpful links with details on how to do this for common web browsers:
4. How we use the information we collect from you
Merchants
Except as disclosed in this Policy, we will not share personally identifiable information about our users with other merchants and third parties without your permission.
Operation of our Websites
The information we collect from you is used to operate our business and enhance our Websites. We collect personally identifiable information in order to learn more about you so we can provide you with services, content, products, and advertising that you are more likely to find interesting. We may combine this with information we get from others to help understand your needs and provide you with better service.
Emails
To users that have submitted a contact form, an event registration form, or who have subscribed to receive emails, we will send email to follow up with the users’ requests. Blog subscribers will receive email updates on new blog posts. It is our policy not to send messages to members who have asked us not to do so. By using any of our Websites and submitting a web form for a specific business activity, you expressly agree to receive information pertaining to that business activity. If you do not wish to receive these communications, you have the ability to opt out in each email.
Digital marketing remarketing audiences
Some advertising partners allow us to build an audience of visitors to our Websites for the purpose of advertising to that audience on the partner’s platform.
This may include the use of third-party cookies (such as Google advertising cookies) or other third-party identifiers that enable the audience to be identified on the advertising partner’s platform.
Google Analytics
We use Google Analytics for web analytics in order to view numbers such as website visits, page views, conversions, and other website metrics. Google Analytics relies on the use of the Google Analytics cookie, which is a first-party cookie; Google Analytics is only used to report non-personally identifiable information.
We have enabled the “Demographics and Interest Reports” Advertising Features in Google Analytics, which collect additional data about traffic to our Websites and allows aggregate reporting on: age, gender, and interest categories. By enabling the Advertising Features, we enable Google Analytics to collect data about our traffic via Google advertising cookies and identifiers, in addition to data collected through the standard Google Analytics implementation.
Visitors to our Websites can opt-out of the Google Analytics Advertising Features by going through: Ads Settings, Ad Settings for mobile apps, or any other available means (for example, the NAI's consumer opt-out).
Visitors to our Websites may opt-out of Google Analytics using Google Analytics’ currently available opt-outs for the web: https://tools.google.com/dlpage/gaoptout/
As part of the policy requirements for Google Analytics Advertising Features, we will not identify users or facilitate the merging of personally identifiable information with non-personally identifiable information collected through any Google advertising product or feature unless we have robust notice of, and the user's prior affirmative (i.e., opt-in) consent.
We may choose to activate “Google Signals”. When we choose to activate Google Signals, Google Analytics will associate the visitation information it collects from our site and/or apps with Google information from accounts of signed-in users who have consented to this association for the purpose of ads personalization. This Google information may include end user location, search history, YouTube history, and data from sites that partner with Google—and is used to provide aggregated and anonymized insights into users' cross device behaviors. Such data may be accessed and/or deleted by end users via My Activity (view instructions here).
5. Information we share
We will share your personally identifiable information with third parties only in the ways that are described in this privacy policy.
Partners/Sponsors
We may work with partners or sponsors to provide access to content or events, both physical and virtual. When you access such content or events, we may share your personally identifiable information with the associated partners or sponsors.
Companies who work on our behalf
We may contract with other companies to perform business support functions on our behalf, which may involve limited access to your personal information. We require these companies to use the information only to provide the contracted services; they are prohibited from transferring the information to another party except as needed to provide those services. Some examples of these business support functions include: website user survey execution and information systems management. We also may make aggregate non-personal information available to select service providers.
Subsidiaries and joint ventures
A subsidiary or a joint venture is an organization in which Scale It owns at least a 50% interest. If our Company shares your information with a subsidiary or joint venture partner, our Company will require that they not transfer your information to another party for marketing purposes or use your information contrary to your expressed choices. If you have indicated that you do not want to receive any marketing information from our Company, we will not share your information with our subsidiary or joint venture partner for their marketing purposes.
Ad servers and advertisers
We may disclose aggregated information about any of our Websites to third parties, including informing our advertisers whether their advertisement was effective. These third parties will have permission to use their cookies’ identification numbers to serve ads on our site and to collect aggregated information to create statistics about our customers, sales, traffic patterns, and related site information to third-party advertisers. However, these statistics will not include personally identifying information.
Compliance with service of legal process or law enforcement
Although it is unlikely, we may be required by law enforcement or judicial authorities to provide personally identifiable information to the appropriate governmental authorities. If we receive such a request, without prior notice to you we will disclose personally identifiable information upon receipt of a court order subpoena, to comply with bankruptcy proceedings, to investigate hacking attempts, to cooperate with a law enforcement investigation or other similar legal processes. If we receive a subpoena as part of third-party civil litigation, we will attempt to provide you with electronic notice (i.e., via email) fourteen (14) days prior to disclosure of personally identifiable information. We may also release personal information without notice to you when we in good faith believe such release is reasonably necessary to protect the rights, property, computer security, and safety of our Websites, our users, or others.
Business transfers
In the event that Scale It sells substantially all of its assets, or a brand owned by Scale It (such as a branded online conference) is acquired, website assets may be transferred to the purchaser. For any of our Websites that are included in the sale, personal information of website visitors and aggregate information will likely be included in the transferred assets.
With your consent
In all other cases, Scale It will obtain your express consent before sharing your information with third parties. For example, Scale It may conduct a joint offer or contest with a third party and you will be asked whether your personal information should be shared with that third party.
6. Our commitment to data security
We implement a variety of administrative, managerial, and technical security measures to help protect your personal information. Additionally, we limit the amount of personal information we collect to only what is necessary to run our business and online events. However, while we strive to protect your personal information, you must also take steps to protect your information. We urge you to take every precaution to protect your personal information while you are on the Internet. While we make every effort to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party “hackers” from illegally obtaining this information.
7. When this Privacy Policy applies
This Privacy Policy applies to Websites owned by Scale It, such as: scaleit.digital, abtestingsummit.com, or a subdomain of either of those domains such as 2018.abtestingsummit.com.
Our Privacy Policy does not apply to partners and sponsors or their websites. When you click on a partner or sponsor link on our Websites and navigate to a partner or sponsor website, those sites may use cookies, pixel tags and other technologies on their websites that collect information.
8. Changes to this Policy
We may change this Privacy Policy at any time and without prior notice, by posting the revised version of this Policy on our website: scaleit.digital. Your continued use of our Websites and/or services indicates your consent to our collection of and use of your personal and aggregate information under the then current Policy.
9. Children and privacy
Our Websites and online events are not directed to children and we will not request personally identifiable information from anyone who we know to be under the age of 18, unless we have obtained verifiable parental consent from a parent or legal guardian. If we become aware that a user under the age of 13 has registered with our Websites or online event and Scale It has not obtained prior verifiable consent from a parent or legal guardian, we will immediately remove the user’s personal information from our files.
Protecting the online privacy of children is especially important. We encourage parents and guardians to spend time with their children online and to participate in their interactive activities and interests.